We are bombarded daily by the sheer volume of content being pushed at us. In this environment, how can you cut through the noise and get your message into the hearts and minds of your audience? The answer lies in delivering your brand’s truth.
With just a few simple changes to the way you structure your sentences, you can improve your audience’s comprehension of your writing and their perception of you as an expert. This guide explains the benefits of writing in an active voice vs. using a passive voice.